From a young age, Herman admired the Swedish band ABBA, one of the most commercially successful acts in the history of popular music.
ABBA is surely one of the most significant cultural icons & ambassadors of Sweden in the world.
In addition to the magical music, the band’s dazzling costumes were a great inspiration for Herman.
This year marks 45 years since ABBA won Eurovision Song Contest , and 20 years anniversary to Mamma Mia! The Musical 🏆
The costume is inspired by some of ABBA’s most iconic looks. 🇸🇪🎼🎤💫
This costume will compete as the official National Costume of Miss Universe Sweden 2019 at the upcoming Miss Universe Pageant.
Design assistant: Sarit Herman
Cat graphic design: Eyal Assulin
Created in collaboration with Gothenburg Culture Festival
Thank you superstar Asa Vesterlund for presenting the dress to the world, and the great beauty team Emanuel Hareb & Id Forsberg 💫