Miss Universe Sweden 2018 2019-01-14T12:42:07+00:00

Project Description

Miss Universe Sweden 2018

Photos by Peter Håkansson
Taken at the Royal Thai Pavilion (King Chulalongkorn Memorial Building), the only Thai pavilion in the world outside Thailand, located in the municipality of Ragunda in the North of Sweden, which became a symbol of a meeting between the two cultures.

A new sensational dress for Miss Universe Sweden, tells a unique love story and a precious long-lasting friendship. 
The year of 2018 has a historic cultural significance – it marks 150 years of the Eternal Friendship signed between the kingdom of Sweden and Thailand. The Treaty of Friendship, Commerce and Navigation of 1868, was the first of its kind.                                                                           

In honour of the 150th anniversary, Thai materials were used to create the regal Swedish dress, including 15 meters of Fine Brocaded Thai Silk, rhinestones and embellishments, all sourced in Thailand.
The dress, identified as The Kingdom of Sweden’s iconic symbol – is adorned with the iconic 3 crowns in 3D embellishments, as well as the coat-of-arms’ outline.

Miss Universe Sweden 2018, Emma Strandberg, will be representing Sweden with this dress, which transforms from being the spectacular National Costume – to her majestic final Evening Gown.
A unique trophy depicting the love between Sweden & Thailand was created to complement the costume, with the two respected countries’ flags embraced together, as well as a matching petite version – pinned on and decorating the evening Gown’s corset.
Thus, as an act of celebration of Sweden-Thailand’s friendship for 150 years, in the upcoming Miss Universe Pageant on December 16th 2018, cosmically hosted in Bangkok, Thailand.

Art Direction, Concept & Design by Aviad Arik Herman
Trophy: Sarit Herman
Hair & Make Up by Emma Strandberg

In the media

MyGate Magazine 

“2018 års Miss Universum tävlar i historisk skapelse”

Gala Magazine